4 Stocks That Can Fund Decades of Passive Income -- Buy Them While They're Down

Prominent consumer stocks don't typically fall much without facing adversity.

Nike, PepsiCo, Hershey, and Kimberly-Clark fall into that category today.

While there are risks, each stock offers a promising outlook for dividend-focused investors.

There's only so much money to go around on Wall Street, so when some stocks go up, something else is usually going down. Investors have been all about technology and artificial intelligence stocks for the past several years, leaving some iconic consumer brand companies in the dust.

These four consumer stocks have rich histories of paying dividends and survived the test of time. They have all fallen 26% to 74% from their all-time highs. Sure, some of these companies have issues, but renowned brands don't typically drop without some adversity.

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Here's why investors can buy each one while they're still down, and reasonably expect the dividends to continue pouring in for years to come.

Sporting apparel giant Nike (NYSE: NKE) has struggled for several years. Its misguided direct-to-consumer strategy opened the door for competitors and prompted Nike to fire its CEO in late 2024. Current CEO and longtime company veteran Elliott Hill is working to get Nike's wholesale relationships and product innovation back on track. China has remained a difficult market for Nike, and the stock has continued to grind lower from its 2021 high.