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5 Potential Buyers of Roku That Actually Make Sense

Written by Rick Munarriz for The Motley Fool -> Traditional TV media companies including Comcast and Disney make sense as potential buyers of Roku. The Trade Desk and Microsoft have adtech businesses that could benefit from Roku's active user base. Netflix lost out on Warner B

5 Potential Buyers of Roku That Actually Make Sense
Nasdaq News โ€” 15 June 2026
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Traditional TV media companies including Comcast and Disney make sense as potential buyers of Roku.

The Trade Desk and Microsoft have adtech businesses that could benefit from Roku's active user base.

Netflix lost out on Warner Bros. Discovery. It may want to walk with more than just termination fees this time.

One of Friday's biggest winners was Roku (NASDAQ: ROKU) , even if that title warrants an asterisk. The company behind the country's most popular TV streaming operating system jumped 20% after sources told Bloomberg Roku was in talks with at least one media company for a potential sale.

Roku doesn't need to be bailed out. It's growing faster than it has in several years. It's been consistently profitable over the past year, and its balance sheet is flush with more than $2 billion in cash and no long-term debt. It shouldn't be desperate, giving it more leverage than a typical company that is reportedly open to a buyout.

Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue ยป

There are plenty of potential suitors, if the account is accurate . Let's look at five possible buyers that just make sense to have Roku on their side.

I think Comcast (NASDAQ: CMCSA) , Microsoft (NASDAQ: MSFT) , Netflix (NASDAQ: NFLX) , The Trade Desk (NASDAQ: TTD) , and Disney (NYSE: DIS) are five names to watch, in that order. Let's take a closer look at the five potential suitors for Roku.

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