Apple launches 14-inch MacBook Pro with OLED touchscreen, priced at $2,299

Apple unveiled a new 14‑inch MacBook Pro on Tuesday that features a full‑size OLED touchscreen and a chassis that weighs just three pounds, marking the company’s first foray into touch‑enabled laptops. The device was introduced at a live‑streamed event in Cupertino and will ship in the United States later this fall, with pricing starting at $2,299.

The move comes after years of pressure from developers and power users who have long wanted a Mac that can compete with high‑end Windows ultrabooks that already offer touch and OLED panels. Apple’s own iPad line has popularized touch interaction, but the Mac platform has remained strictly keyboard‑and‑trackpad driven. Industry analysts say the OLED screen, which delivers deeper blacks and higher contrast than the Retina LCDs used in previous models, is a response to Apple’s recent supply‑chain investments in flexible OLED panels for the iPhone 15 series. At the same time, the laptop’s reduced weight reflects advances in magnesium‑alloy chassis engineering that allow Apple to shave ounces without sacrificing structural rigidity.

The new MacBook Pro packs a 12‑core M3 Max processor, up to 64 GB of unified memory and a 2‑TB SSD, while the OLED panel supports a 120 Hz refresh rate and a 100‑percent DCI‑P3 colour gamut. Early reviews praise the screen’s vividness and the laptop’s balance between portability and power, though some critics note the higher price tag compared with comparable Windows devices. Apple said it will open pre‑orders next week, with shipments beginning in November. If demand holds, the touchscreen MacBook could reshape the professional laptop market and signal a broader shift toward hybrid devices that blur the line between laptop and tablet.