Chipotle launches Big Ass Chipotle Bag for limited time offer

Chipotle Mexican Grill announced a new limited‑offer Big Ass Chipotle Bag on Tuesday. The bag holds 170 liters and measures 36 inches wide, 24 inches tall and 12 inches deep. It is the largest take‑out container the chain has released to date.

The move comes as Chipotle ramps up its delivery and catering business. The company has been testing larger, reusable containers to cut single‑use plastic and meet growing customer demand for bulk orders. The Big Ass Bag is part of that strategy, and it signals a shift toward more sustainable packaging. Chipotle has said it wants to reduce waste from its 4.9 million weekly deliveries.

The bag can replace three to four standard take‑out bags, saving up to 1.5 tons of plastic per year if adopted widely. It is made from 100 % recycled polypropylene and is designed to be durable enough for repeated use. Early reactions on social media are positive; customers praise the convenience for parties and office orders. The bag is only available for a short period, and the company is gathering data on its use and customer satisfaction.

Chipotle will roll the bag out in a handful of restaurants in key markets. After a trial period, the chain will decide whether to make the product permanent and possibly expand its reusable packaging line. The company’s investors will watch how the bag affects its ESG metrics and whether it boosts sales from larger orders.