How Fox’s $22 Billion Deal For Roku Raises The Floor For Its Content, Advertising Revenue & Creator Division
When a Roku customer turns on their TV today, hours after Fox acquired the company for $22 billion, they’ll see some familiar sights: a large box promoting the Rachel Bilson-led drama Hart of Dixie, which now streams on Pluto TV, and tiles promoting new seasons of Euphoria and Lo
When a Roku customer turns on their TV today, hours after Fox acquired the company for $22 billion, they’ll see some familiar sights: a large box promoting the Rachel Bilson-led drama Hart of Dixie, which now streams on Pluto TV, and tiles promoting new seasons of Euphoria and Love Island USA. In future, one might […]
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