JioStar’s Kevin Vaz Says Commerce Will Become Third Revenue Stream as Indian Ad Market Faces Pressure

Indian streamer JioStar is building commerce into a third revenue stream alongside advertising and subscriptions, entertainment CEO Kevin Vaz said at APOS 2026 Tuesday, pointing to live integrations with food delivery platforms and branded movie premiere partnerships as early evidence of a shift he expects to accelerate as cyclical pressure bears down on the Indian […]

This report comes from Variety. The story centres on JioStar’s Kevin Vaz Says Commerce Will Become Third Revenue Stream as Indian Ad Market Faces Pressure. Full coverage and background context is available at the original source. Readers seeking more detail on this developing topic are encouraged to follow updates from Variety and related outlets covering this beat.