Netflix, Inc. (NFLX) Expands Consumer Products With New Partnerships and Strong Growth Outlook

Netflix, Inc. (NASDAQ: NFLX ) is one of the top stocks to buy for the long-term . On May 19, Netflix, Inc. (NASDAQ:NFLX) announced at Licensing Expo in Las Vegas that Moose Toys will be the master toy partner for its upcoming animated film, Charlie vs. the Chocolate Factory, and preschool series, Young MacDonald.

The company also partnered with the Ferrero Group to launch Wonka‑branded products across chocolate, confectionery, ice cream, and cereals, with 10 seasonal items debuting this fall in the U.S. and select European markets. These moves expand Netflix’s consumer products business in the kids and family segment, building on earlier toy partnerships with Jazwares, Mattel, and Hasbro.

On May 18, Bank of America reiterated a Buy rating on Netflix, Inc. (NASDAQ:NFLX) and a $125 price target. The positive stance underscores confidence in the company’s advertising business. The sentiments come on the heels of the company delivering impressive first-quarter 2026 results, with the company reiterating its focus on providing more entertainment to members. Netflix also continues to expand its offerings with video podcasts.

Revenue in the first quarter was up 16.2% to $12.25 billion, while operating income was $3.95 billion, resulting in an operating margin of 32.3%. Net income in the quarter totaled $5.28 billion and diluted earnings per share of $1.23.

Robust revenue growth in the first quarter was primarily driven by membership growth and higher pricing. Netflix also attributed the increase to higher advertising revenue. For the full year, Netflix projects revenue of between $50.7 billion and $51.7 billion, representing a 12% to 14% growth. The increase would be driven by advertising revenue doubling, underpinned by membership growth and strong pricing power.

Netflix, Inc. (NASDAQ:NFLX) is a global streaming service offering TV shows, movies, documentaries, and interactive content. It operates a subscription model, produces “Original” content, and supports both ad-free and ad-supported viewing across devices.

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