Stock Market Today, Sept. 4: Lululemon Plummets 17% After Slashing Guidance

Lululemon Athletica (NASDAQ:LULU) , a premium yoga-inspired athletic apparel company, closed at $100.61, down 17.38%. Shares fell after the company cut its full-year revenue and earnings outlook again, and investors will be watching to see how effectively the new CEO can turn things around . Trading volume reached 37.1 million shares, coming in about 1,000% above its three-month average of 3.37 million shares. Lululemon IPO'd in 2007 and has grown 704% since going public. How the markets moved today The S&P 500 (SNPINDEX:^GSPC) closed at 7,718, down 0.38%, while the Nasdaq Composite (NASDAQINDEX:^IXIC) finished at 26,507, down 0.29%. In athletic apparel stocks , Nike (NYSE:NKE) closed at $38.40, down 0.95%, while Deckers Outdoor (NYSE:DECK) closed at $85.81, up 1.55%, offering a mixed read on premium brand demand. What this means for investors Lululemon's woes went from bad to worse today as the already-struggling stock cratered. Q2 net revenue fell 4% to $2.4 billion year-on-year, and the firm expects its Q3 revenue to be between $2.29 billion and $2.320 billion -- down around 10% on the year before. Today's falling revenue and guidance cut follow several difficult years, and the stock has fallen over 51% year-to-date. One significant issue for Lululemon is that it has had two interim Chief Executive Officers for over seven months. The incoming CEO, Heidi O'Neill, is due to take the helm this month, but such a long period of placeholder leadership is bound to have an impact, particularly at a time when the firm needed to make a decisive turnaround. Analysts, including JPMorgan , lowered their price targets for the stock as concern grew that recovery would take time. Lululemon remains a recognizable brand, but it is losing market share, and O'Neill will have her work cut out to reinvigorate the sportswear maker's sales. Should you buy stock in Lululemon Athletica Inc. right now? Before you buy stock in Lululemon Athletica Inc., consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Lululemon Athletica Inc. wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $445,833 !* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,402,153 !* Now, it’s worth noting Stock Advisor’s total average return is 993 % — a market-crushing outperformance compared to 214% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor , and join an investing community built by individual investors for individual investors. See the 10 stocks » *Stock Advisor returns as of September 4, 2026. JPMorgan Chase is an advertising partner of Motley Fool Money. Emma Newbery has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Deckers Outdoor, JPMorgan Chase, and Nike. The Motley Fool recommends Lululemon Athletica Inc. The Motley Fool has a disclosure policy .

Lululemon Athletica (NASDAQ:LULU) , a premium yoga-inspired athletic apparel company, closed at $100.61, down 17.38%. Shares fell after the company cut its full-year revenue and earnings outlook again, and investors will be watching to see how effectively the new CEO can turn things around . Trading volume reached 37.1 million shares, coming in about 1,000% above its three-month average of 3.37 million shares. Lululemon IPO'd in 2007 and has grown 704% since going public.

The S&P 500 (SNPINDEX:^GSPC) closed at 7,718, down 0.38%, while the Nasdaq Composite (NASDAQINDEX:^IXIC) finished at 26,507, down 0.29%. In athletic apparel stocks , Nike (NYSE:NKE) closed at $38.40, down 0.95%, while Deckers Outdoor (NYSE:DECK) closed at $85.81, up 1.55%, offering a mixed read on premium brand demand.

Lululemon's woes went from bad to worse today as the already-struggling stock cratered. Q2 net revenue fell 4% to $2.4 billion year-on-year, and the firm expects its Q3 revenue to be between $2.29 billion and $2.320 billion -- down around 10% on the year before. Today's falling revenue and guidance cut follow several difficult years, and the stock has fallen over 51% year-to-date.

One significant issue for Lululemon is that it has had two interim Chief Executive Officers for over seven months. The incoming CEO, Heidi O'Neill, is due to take the helm this month, but such a long period of placeholder leadership is bound to have an impact, particularly at a time when the firm needed to make a decisive turnaround.

Analysts, including JPMorgan , lowered their price targets for the stock as concern grew that recovery would take time. Lululemon remains a recognizable brand, but it is losing market share, and O'Neill will have her work cut out to reinvigorate the sportswear maker's sales.

Before you buy stock in Lululemon Athletica Inc., consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Lululemon Athletica Inc. wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.