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Tim Cook says RAM expenses are โ€˜unsustainableโ€™ and Apple is going to raise prices

Apple is planning to raise prices in response to the ongoing memory shortage. In an interview with The Wall Street Journal, Apple CEO Tim Cook says "price increases are unavoidable:" We're doing our best to mitigate the huge increases that are being passed to us, and we've been t

Tim Cook says RAM expenses are โ€˜unsustainableโ€™ and Apple is going to raise prices
The Verge โ€” 17 June 2026
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Apple is planning to raise prices in response to the ongoing memory shortage. In an interview with The Wall Street Journal, Apple CEO Tim Cook says "price increases are unavoidable:" We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the [โ€ฆ]

This report comes from The Verge. The story centres on Tim Cook says RAM expenses are โ€˜unsustainableโ€™ and Apple is going to raise prices. Full coverage and background context is available at the original source. Readers seeking more detail on this developing topic are encouraged to follow updates from The Verge and related outlets covering this beat.

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