UTM Link Builder
Build tagged campaign URLs for Google Analytics · free, no signup
Free UTM Link Builder — Track Every Campaign in Google Analytics
UTM parameters are small tags added to a URL so that analytics tools like Google Analytics can tell you exactly where your traffic came from. A link tagged with utm_source, utm_medium and utm_campaign lets you see which newsletter, ad or social post drove each visit and sale.
Enter your website URL and fill in the source (for example newsletter), medium (email), campaign name and optional term and content fields. The builder assembles a correctly encoded URL, keeps any parameters already on your link, and lets you copy it in one click. Consistent naming is what makes reports useful, so use lowercase and the same words every time.
Key features
Five UTM fields
Source, medium, campaign, term and content.
Correct encoding
Spaces and special characters are handled safely.
Keeps existing parameters
Adds UTM tags without breaking your link.
Copy in one click
Ready for email, ads and social posts.
How to use it
- Enter your destination URL.
- Fill in source, medium and campaign (term and content are optional).
- Check the generated link.
- Copy it and use it in your campaign.
Worked example
Example
https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale
Who uses this tool
Marketers
Measure the return on email, social and paid campaigns.
Bloggers and creators
See which platforms send readers.
Agencies
Report results to clients accurately.
Tips for the best results
- Use lowercase and underscores consistently.
- Keep a naming sheet for your team.
- Never add UTM tags to internal links on your own site.
- Shorten long links with a URL shortener if needed.
Common mistakes to avoid
- Using different spellings for the same source (Facebook vs facebook).
- Tagging internal links, which resets the session source.
- Putting personal data in UTM values.
Why use AZRS QuickFix?
It is 100% free, needs no signup and has no watermark or usage limits. The tool runs in your browser, so what you type stays on your device, and it works on phones, tablets and desktops. New tools are added every week — bookmark this page or browse the full QuickFix toolbox.
Frequently asked questions
What are UTM parameters?
Tags added to URLs that tell analytics tools the source, medium and campaign of a visit.
Which UTM fields are required?
Source, medium and campaign are recommended; term and content are optional.
Do UTM tags affect SEO?
No, but avoid tagging internal links and use canonical URLs.
Where do I see UTM data?
In Google Analytics under acquisition reports.
Are UTM values case sensitive?
Yes, so keep them lowercase.
Is it free?
Yes.